The synthetic venom, called Synake, is already used in the U.S., where Gwyneth Paltrow and Ben Kingsley are said to be fans. It will go on sale at High Street stores including John Lewis and Liberty soon, costing about £50 a pot.
Belinda Murray, 48, a therapist from London who tested it, said: "I am not sure I would have bought it if I had just seen it on the shelf. "It was a strange sensation and left my skin tingling - but I have never tried anything like it.
"The difference was remarkable within a short space of time."
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